Sam Mount
Study Type: Apprenticeship
Study Location: Joseph Wright Centre
Subject Studied: IT, Digital Skills and Computer Science
Logging into a social media account
Apprentice Sam Mount is helping Derby鈥檚 Cathedral Quarter Hotel to improve its social media presence. He is one of three apprentices recruited by the hotel across its operations in a new partnership with Derby College. One of the city鈥檚 top boutique establishments, the hotel is a business focused on customer experience, and values its social media credibility highly.
Sam鈥檚 work plays an important role in communicating and engaging with customers as well as building the hotel brand through creative platforms. He attends Derby College on day release every two months as he works towards an NVQ award.
While the social side of university life appealed to me, I wasn鈥檛 convinced that I wanted to study for three years, especially when there was no guarantee of a job at the end of it. I鈥檇 always been interested in both the software and hardware aspects of computer technology, so when I saw the social media opportunity on the national apprenticeship website, I decided to give it a go.